Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business
Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business
Our Price: $79.95

Product Code: SYCZ

By Robert N. Kohn and Lawrence M. Kohn

Skeptical about your ability to market your practice? Uncomfortable in a selling role, because you’re shy or because you find sales distasteful? Uncertain where to start? This book is for you.

The book will NOT give you a pep talk or try to turn you into a smooth-talking, hyper-networking glad-hander. The authors respect your reluctance and your concerns. And without trying to change your personality, they will show you how to market your skills WITHOUT leaving your comfort zone.

You will learn to understand your own reluctance – often rooted in distasteful stereotypes about marketers. And you’ll find ways that you can quietly, and with self-respect, learn to communicate the value of what you do, identify marketing opportunities, meet people, and demonstrate your interest in helping them.

You don’t have to be a “typical” marketer. You can sell extremely well…while staying in your own comfort zone.

The book includes a CD-Rom with forms, worksheets, checklists, and more.

“Selling in Your Comfort Zone” is dead-on. Great writing style and the tips are pure genius. I think it's an instant classic, and a 'must read' for any lawyer hoping to build his or her practice." – Steve Lundberg, Managing Partner, Schwegman & Lundberg

“Read it once and you will find yourself coming back to it over and over again." – Peter Zeughauser, Chairman, Zeughauser Group

"Many books have been published on the topic of business development within law firms. A few have even touched on the disconnect between the need for active sales initiatives and the inherent reluctance of most lawyers to engage in such activities. With Selling in Your Comfort Zone, the Kohn brothers have produced the first book that centers around this critical issue and puts forth a comprehensive and practical guide for overcoming the discomfort and allowing lawyers to excel at business development while remaining true to their nature." – John Neidecker, Chief Marketing Officer, Steptoe & Johnson

One volume, softbound, 211 pages plus CD-Rom.

Click here to view the table of contents.

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