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How Good Attorneys Become Great Rainmakers: A Breakthrough Referral Marketing Process
How Good Attorneys Become Great Rainmakers: A Breakthrough Referral Marketing Process
Our Price: $89.95

By Mark Powers and Shawn McNalis

For many years, the Atticus program has taught lawyers at high-level seminars how to attract more and better clients and significantly increase their income, all while working less and reducing stress. Now, the leaders of Atticus have published their secrets and written the definitive book on how good attorneys can become great rainmakers.

Forget the old belief that rainmaking is a “natural” talent or that you have to have a certain type of personality to succeed. This breakthrough book shows you that attracting clients and referrals is a simple, learned process: All you need is a clear set of programs and practices, and clients will follow.

You’ll learn time-saving (and stress-free) ways to weave rainmaking into the life of your firm. You’ll learn how to evaluate what you’re doing now, set your goals, create a monthly marketing plan, use PR, stand out from other lawyers, create a signature event, upgrade your website, thank your sources the right way, track what you do, and generally improve every aspect of your marketing.

Most of all, you’ll get specific, easy, practical systems that have really worked for hundreds of Atticus clients who have used them with astonishing results. You’ll never think of attracting clients the same way, once you understand that rainmaking isn’t a matter of personality or an esoteric talent – it’s a simple system that you can learn and put into practice right now in your firm.

Your purchase includes online access to 26 audio downloads that provide even more detailed background, information and ideas regarding each of the book's chapters.

One volume, softbound, 334 pages, plus access to 26 audio downloads.
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Twitter in One Hour for Lawyers
Twitter in One Hour for Lawyers
Our Price: $39.95

By Jared Correia

More lawyers than ever are using Twitter to network, attract clients, and market their firms. But to the uninitiated, Twitter's short messages, or tweets, can seem a foreign language. This book will demystify one of the most important social-media platforms of our time and teach you to tweet like an expert.

You’ll quickly and easily learn to:
• Create a Twitter account and set up your profile
• Read tweets and understand Twitter jargon
• Write tweets, and send them at the appropriate time
• Gain an audience and be followed
• Engage with other Twitters users
• Integrate Twitter into your firm's marketing plan
• Cross-post your tweets with Facebook and LinkedIn
• Understand ethics, privacy, and security issues
• And much more!

One volume, softbound, 192 pages.
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Women Rainmakers' Best Marketing Tips, Third Edition
Women Rainmakers' Best Marketing Tips, Third Edition
Our Price: $39.95

bY Theda C. Snyder

Here’s a quick read that will give you dynamic, creative, and practical rainmaking ideas. You’ll learn how to develop your professional image, manage relationships, network with ease, implement a workable marketing plan, line up speaking engagements, write a successful press release, use e-mail more effectively, choose appropriate gifts for clients, and promote yourself within your own firm.

"This book is a great read. I learned a lot from it, and I've been in practice for 29 years! Every law firm partner should have this book, and they should buy it for all their associates." – Linda J. Ravdin.
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Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business
Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business
Our Price: $79.95

By Robert N. Kohn and Lawrence M. Kohn

Skeptical about your ability to market your practice? Uncomfortable in a selling role, because you’re shy or because you find sales distasteful? Uncertain where to start? This book is for you.

The book will NOT give you a pep talk or try to turn you into a smooth-talking, hyper-networking glad-hander. The authors respect your reluctance and your concerns. And without trying to change your personality, they will show you how to market your skills WITHOUT leaving your comfort zone.

You will learn to understand your own reluctance – often rooted in distasteful stereotypes about marketers. And you’ll find ways that you can quietly, and with self-respect, learn to communicate the value of what you do, identify marketing opportunities, meet people, and demonstrate your interest in helping them.

You don’t have to be a “typical” marketer. You can sell extremely well…while staying in your own comfort zone.

The book includes a CD-Rom with forms, worksheets, checklists, and more.

“Selling in Your Comfort Zone” is dead-on. Great writing style and the tips are pure genius. I think it's an instant classic, and a 'must read' for any lawyer hoping to build his or her practice." – Steve Lundberg, Managing Partner, Schwegman & Lundberg

“Read it once and you will find yourself coming back to it over and over again." – Peter Zeughauser, Chairman, Zeughauser Group

"Many books have been published on the topic of business development within law firms. A few have even touched on the disconnect between the need for active sales initiatives and the inherent reluctance of most lawyers to engage in such activities. With Selling in Your Comfort Zone, the Kohn brothers have produced the first book that centers around this critical issue and puts forth a comprehensive and practical guide for overcoming the discomfort and allowing lawyers to excel at business development while remaining true to their nature." – John Neidecker, Chief Marketing Officer, Steptoe & Johnson

One volume, softbound, 211 pages plus CD-Rom.

Click here to view the table of contents.
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Content Marketing and SEO for Law Firms
Content Marketing and SEO for Law Firms
Our Price: $17.99

Content Marketing and SEO for Law Firms is an accessible guidebook to help improve your bottom line by making your legal marketing tactics work seamlessly together. You'll find essential tips and advice on digital strategy, SEO, paid search, social media marketing, analytics, public relations, conversion optimization, blogging, content, local search, mobile and email marketing. more info