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The Science of Persuasion, Second Edition
The Science of Persuasion, Second Edition
 
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Product Code: SOP

Description
 
By Brad Bradshaw, Ph.D.

The ability to persuade comes naturally to some people and is completely foreign to others, but there is a science behind it, one that you can learn and apply. Brad Bradshaw holds a Ph.D. in psychology and specializes in persuasion and juror decision-making. In this book, he walks you through every stage of trial and offers comprehensive information and advice on what jurors are thinking when, and how to influence them in the most effective ways.

There are hundreds of books on trial strategy. But this book is unique in that it focuses on juror psychology. It will change the way you think about a trial, and make you focus at each stage on how jurors are thinking and how to persuade them to see things in the light most favorable to you.

One volume, softbound, 343 pages. Published in 2014.

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