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How Good Attorneys Become Great Rainmakers: A Breakthrough Referral Marketing Process
How Good Attorneys Become Great Rainmakers: A Breakthrough Referral Marketing Process
Our Price: $89.95

By Mark Powers and Shawn McNalis

For many years, the Atticus program has taught lawyers at high-level seminars how to attract more and better clients and significantly increase their income, all while working less and reducing stress. Now, the leaders of Atticus have published their secrets and written the definitive book on how good attorneys can become great rainmakers.

Forget the old belief that rainmaking is a “natural” talent or that you have to have a certain type of personality to succeed. This breakthrough book shows you that attracting clients and referrals is a simple, learned process: All you need is a clear set of programs and practices, and clients will follow.

You’ll learn time-saving (and stress-free) ways to weave rainmaking into the life of your firm. You’ll learn how to evaluate what you’re doing now, set your goals, create a monthly marketing plan, use PR, stand out from other lawyers, create a signature event, upgrade your website, thank your sources the right way, track what you do, and generally improve every aspect of your marketing.

Most of all, you’ll get specific, easy, practical systems that have really worked for hundreds of Atticus clients who have used them with astonishing results. You’ll never think of attracting clients the same way, once you understand that rainmaking isn’t a matter of personality or an esoteric talent – it’s a simple system that you can learn and put into practice right now in your firm.

Your purchase includes online access to 26 audio downloads that provide even more detailed background, information and ideas regarding each of the book's chapters.

One volume, softbound, 334 pages, plus access to 26 audio downloads. more info
Twitter in One Hour for Lawyers
Twitter in One Hour for Lawyers
Our Price: $39.95

By Jared Correia

More lawyers than ever are using Twitter to network, attract clients, and market their firms. But to the uninitiated, Twitter's short messages, or tweets, can seem a foreign language. This book will demystify one of the most important social-media platforms of our time and teach you to tweet like an expert.

You’ll quickly and easily learn to:
• Create a Twitter account and set up your profile
• Read tweets and understand Twitter jargon
• Write tweets, and send them at the appropriate time
• Gain an audience and be followed
• Engage with other Twitters users
• Integrate Twitter into your firm's marketing plan
• Cross-post your tweets with Facebook and LinkedIn
• Understand ethics, privacy, and security issues
• And much more!

One volume, softbound, 192 pages. more info
Women Rainmakers' Best Marketing Tips, Third Edition
Women Rainmakers' Best Marketing Tips, Third Edition
Our Price: $39.95

bY Theda C. Snyder

Here’s a quick read that will give you dynamic, creative, and practical rainmaking ideas. You’ll learn how to develop your professional image, manage relationships, network with ease, implement a workable marketing plan, line up speaking engagements, write a successful press release, use e-mail more effectively, choose appropriate gifts for clients, and promote yourself within your own firm.

"This book is a great read. I learned a lot from it, and I've been in practice for 29 years! Every law firm partner should have this book, and they should buy it for all their associates." – Linda J. Ravdin. more info
Content Marketing and SEO for Law Firms
Content Marketing and SEO for Law Firms
Our Price: $17.99

Content Marketing and SEO for Law Firms is an accessible guidebook to help improve your bottom line by making your legal marketing tactics work seamlessly together. You'll find essential tips and advice on digital strategy, SEO, paid search, social media marketing, analytics, public relations, conversion optimization, blogging, content, local search, mobile and email marketing. more info