By Herbert J. Stern
and Stephen J. Saltzburg
Here’s a new edition
of one of the most brilliant and inspiring trial manuals ever written. The book
explodes the many fallacies that are routinely taught in civil and criminal trial
courses, and shows you how to powerfully persuade jurors every step of the way.
You’ll learn:
* Why 97% of what you’ve
read about opening statement is wrong, and how to do it right.
* The #1 most
important thing that must be established by your courtroom demeanor, and why.
* How to handle
alternative arguments (e.g., arguing against liability while arguing damages),
and why most lawyers shoot themselves in the foot
* A definitive answer
to the “primacy vs. recency” debate (and you might be surprised by the result)
* Why it’s often good
for you when your opponent objects
* Why you should never mention
the burden of proof (except in one special case)
* The right way to use displays and illustrations
* A simple technique
to turn weaknesses in your case into strengths
* How to make your own
witnesses more credible to jurors, and how to emphasize their strong points
without sounding repetitive
* Why most witness
preparation is a complete waste of time, and how to do it right
* The surprising truth
about the best order to present witnesses
* The real purpose of
cross-examination, and why the “rules” about leading questions and always
knowing the answer sometimes hurt your effectiveness
* Why you should
cross-examine most witnesses even if they didn't hurt you
* Why so many lawyers
over-authenticate exhibits – and offer them at the wrong time
* How to handle opposing
witnesses who blurt out damaging comments during cross
* The main goal of
closing argument (hint: it’s not to persuade the jurors)
“State of
the art. The bible for all jury trial lawyers.” – Ted Wells, co-chair, litigation
department, Paul, Weiss, Rifkind, Wharton & Garrison
One volume, hardbound,
414 pages. Published in 2013.