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  How Good Attorneys Become Great Rainmakers: A Breakthrough Referral Marketing Process

 
Our Price: $79.95

Product Code: GAGR

Description
 
By Mark Powers and Shawn McNalis

For many years, the Atticus program has taught lawyers at high-level seminars how to attract more and better clients and significantly increase their income, all while working less and reducing stress. Now, the leaders of Atticus have published their secrets and written the definitive book on how good attorneys can become great rainmakers.

Forget the old belief that rainmaking is a “natural” talent or that you have to have a certain type of personality to succeed. This breakthrough book shows you that attracting clients and referrals is a simple, learned process: All you need is a clear set of programs and practices, and clients will follow.

You’ll learn time-saving (and stress-free) ways to weave rainmaking into the life of your firm. You’ll learn how to evaluate what you’re doing now, set your goals, create a monthly marketing plan, use PR, stand out from other lawyers, create a signature event, upgrade your website, thank your sources the right way, track what you do, and generally improve every aspect of your marketing.

Most of all, you’ll get specific, easy, practical systems that have really worked for hundreds of Atticus clients who have used them with astonishing results. You’ll never think of attracting clients the same way, once you understand that rainmaking isn’t a matter of personality or an esoteric talent – it’s a simple system that you can learn and put into practice right now in your firm.

Your purchase includes online access to 26 audio downloads that provide even more detailed background, information and ideas regarding each of the book's chapters.

One volume, softbound, 334 pages, plus access to 26 audio downloads. Published in 2010.

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